On Archetypes

"A Description of Archetypes: A Training Workshop on Transformative Archetypes and Their Place in Ethnographies and Focus Groups." Article on archetypes and interactive workshops, April 2008, by Ava Lindberg.

"Working in the Mythic: Transformative Archetypes and Their Place in Ethnographies and Focus Groups." A review of Ava's archetypal workshops, authored by Rupa Ranganathan and published in the February 2008 issue of QRCA Connections.

"Innovative Approaches to Qualitative Research." Article by Ava Lindberg, Spring 2008, on combining new and traditional qualitative methodologies for powerful research results. Photos of projective techniques in focus groups and natural ethnographies.

On Ethnography

"Ethnographic Research: What Does the Term 'Ethnography' Mean to You?" An article by H. Grace Fuller in Quirk's Market Research Review, February 2008 issue. See pages 2 and 3 for references to Ava's approach using authentic ethnography.

Two articles on Authentic Ethnography by Ava Lindberg from Views, Spring 2006 issue: "Ethnography Revealed, Part 1: Is Authentic Ethnography Right for You? Lessons from 15 Years of Consumer Ethnographic Experience" and Views, Summer 2006 issue: "Part 2: The Nuts and Bolts of an Authentic Ethnography Project."

"Optimize Focus Groups with Ethnographic Observations": article by Ava Lindberg for internal corporate training, March 2005.