August 26th, 2012
Sometimes it’s hard to make a decision especially if two factors are weighing circumstances equally. Sometimes synchronicity — the collision of images that is meaningful in shockingly relevant ways — will step in and make the determination.
Today, during my run at the Hudson and then back on 44th Street heading to 11th Avenue, I saw four important images that related to an upcoming research conference in Montreal. Originally, I had refused the invitation to moderate a roundtable on International Intrigue and not accepted an invitation to share a room with an anthropological colleague. It would have been fun but I thought I should wait for a proposal to come through and do the project instead. I had decided not to go although it seemed enjoyable and exciting to be with my research colleagues. But work called and I thought I should obey the need for research work.
Then, things changed radically when I saw these images staring me in the face as I was running. They related to the subject of the roundtable and they spoke to the location of the conference. I knew I should do it. I knew I should reverse my decision not to go if the two opportunities were still available to me. As soon as I returned to my home, I emailed the head of the roundtable MK and asked if International Intrigue was still available for me to moderate it. He said yes. I called and emailed my colleague AF and asked if I could room with her after all. She said yes.
Then, realizing that synchronicity had stepped in…I said yes to the decision to go to the Montreal QRCA Conference in October and to moderate the roundtable on International Intrigue.
I will keep my readers posted about the subject. For now, here are the striking images that I photographed and that shocked me into a decision to go when before I had decided against it.
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August 16th, 2012
Don’t miss the September Qcast featuring Lindberg speaking on creativity. You can find the QCast on the www.QRCA.org website under September QCast. I’m speaking on exciting new ways to intensify the power of creativity and brainstorming tactics within four radically different research and creative scenarios — generating marketing ideas with corporate teams, developing new missions and visions with senior management, debriefing research findings after qualitative research with the observational team, and adding archetypal and creative projective techniques to focus groups to gain depth of emotional learning.
Please join me at noon to 1:30 on Thursday, September 6, 2012, eastern standard time
Facilitating Consciously for Breakthrough Insights
September 6, 2012
12:00 p.m. ET (GMT -4)
Speaker: Ava Lindberg, President of SunResearch
Applying the right form of creative facilitation and brainstorming exercises can achieve breakthrough results in qualitative research. But how do you know what the right form is, when, and how to use it for your particular situation?
Join Ava Lindberg as she shares her top four ways to increase the probability of breakthrough research and conceptual insight using case histories from major brands and other corporate situations. These approaches are appropriate for:
- Cross-functional brainstorming sessions to develop new concepts and tactics
- Immediate debriefs for innovative co-creation of research findings
- Politically savvy high summits with senior management
- Stimulating creative focus groups using deep projective exercises
Ava Lindberg is President of SunResearch, a leading-edge qualitative research practice located in New York City. For 20+ years, Lindberg has delved deeply into consumer behaviors, experiential-emotional need states, vision, brand imagery, and creative development as well as spearheaded innovative new forms of qualitative methodologies for leading brands and companies.
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