Branding and the new synchronicity​




I'm beginning work on research relating to branding and synchronicity... seeking and developing case histories (from my own qualitative research, and other examples of research projects if you want to connect on this idea) of dramatic, singular, research and cultural ethnographic events that are real, authentic, simultaneous, meaningful. These events within research would seem to transcend causes that can be immediately discerned, yet -- even in their singularity and individuality -- relate emotionally at powerful levels of significance to the consumer, a key team member, or the researchers themselves, with subsequent affects on team response, the course of a study, or strategic shifts.


With the emphasis in quantitative, neuroscience, and repeatable results based upon statistical confidence -- which have strong benefits -- there may be a definitive place for what seems dramatic, yet idiosyncratic at first, but later points to deeper, richer, findings that become themes for the future with strong strategic implications for tipping points that lead to new outcomes.


I have to imagine that Steve Jobs of Apple paid attention to dramatic or subtle semiotic clues that helped him to envision a future that others could not see until later.


Many of the famous historical brands and products show synchronicity -- or meaningful coincidences -- but are there also very recent examples? I'd like to show the role of both qualitative, idiosyncratic, synchronicity, and quantitative in the evolution of a brand, product, or far-reaching concept.