More recurring wood​




I just had a phone conversation with MA, a strategic research client whom I haven't seen for a while, but I once conducted two research projects to position soy burgers and cold cuts. He and I might propose on a new strategic consumer research project related to the category of desserts and fruit.


The wood reference? Relocated from California, MA now has a 10-acre farm in Connecticut that grows Christmas trees. Not only was he intrigued, serendipitously, with the trees on my blog and the wood synchro story (Recurrence of wood on April 27), but his Christmas tree farm experience appears to contain interesting elements of synchronicity. Besides our potential study together, I've asked to interview him about trees so we can publish the story in its entirety. Stay tuned.