About Ava Lindberg
About Ava Lindberg |
Our Methodologies |
Credentials and Client Brands
President: Ava Lindberg
 Ava Lindberg |
Highlights
- Cultural anthropologist-ethnographer
- Focus group moderator
- Creative facilitator in idea generation, problem solving, and vision development
- Trainer-coach in mythic archetypes for brand and persona development
Ava Lindberg is president of SunResearch, a qualitative research practice in Westport, Connecticut, U.S.A. Lindberg specializes in breakthrough qualitative methodologies such as authentic ethnography, archetypal focus groups, ideation sessions, brand personality development, concept development, and vision sessions. She is an academically trained cultural anthropologist (Columbia University, MA, 1995), with certification in creative ideation from Synectics (Cambridge, MA) and the Creative Problem Solving Institute (University of Buffalo, NY).
Her 20+ years of qualitative experience in foods, snacking, beverages, wireless communications, OTC pharmaceuticals, personal care, and financial services include clients like Starbucks; Kraft Canada and Kraft Foods U.S. in Beverages, Innovation Breakthrough, Mainstream Coffee, Global R&D, Natural Cheese, and Snacking divisions; Ocean Spray Cranberries; Arnold Worldwide; Volvo; Verizon Wireless; American Express; Grey Worldwide; and McCann Erickson.
Lindberg conducts archetypal training workshops for brand development, lectures at Fashion Institute of Technology and Parsons Graduate School of Design and Technology in New York City, and is a regular speaker at the Qualitative Research Consultants Association annual and regional meetings.
She is a featured speaker at the May 2009 MRIA In Tune/En Accord Conference in Montreal, in a joint workshop with Kraft Canada clients: Opening the Portals of Observation: Client-Ethnographer Collaboration in Authentic Ethnography.
Credentials
Education
COLUMBIA UNIVERSITY, New York NY
Master of Arts, Cultural Anthropology, GSAS, 1995
Bachelor of Arts, English, cum laude
Certification and Professional Organizations
CREATIVE PROBLEM SOLVING INSTITUTE
University of Buffalo, NY, Summer Workshops
Certification in Springboard, Leadership Development,
and Team Building using Osborne-Parnes CPS model
SYNECTICS INC., Cambridge MA
Certified Synectics Practitioner: Advanced, Team Building
Professional Associations
SOCIETY FOR ANTHROPOLOGISTS OF CONSCIOUSNESS
Papers delivered at UCLA Berkeley, CA
"Changing Minds at the Top: Shifts in Consciousness among Ethnographic Corporate Teams" and "Observing the Observers"
QUALITATIVE RESEARCH CONSULTANTS ASSOCIATION/QRCA
“Working in the Mythic: Transformative Archetypes and Their Place in Ethnographies and Focus Groups," presentation in Vancouver 2007
"Ethnography, The Next Wave: Learning from 10 Years of Personal Ethnographic Experience" for 2005 Annual Meeting in Beverley Hills, 2002 Annual Meeting in Toronto, and 1994 and 1996 ethnographic workshops
2001, Semi-finalist
DAVID OGILVY RESEARCH AWARD
SunResearch/Kraft/Kool-Aid Team |  |
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Please Note: The President of SunResearch, Ava Lindberg, has changed her name from Linda Haviland as of June 2003.
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