About Ava Lindberg
About Ava Lindberg |
Our Methodologies |
Credentials and Client Brands
President: Ava Lindberg
Highlights
- Founder and president of SunResearch
- Visionary cultural anthropologist and focus group moderator
Ava Lindberg is President of SunResearch, a leading-edge qualitative research company located in Westport, Connecticut. Ava conducts innovative qualitative research using creative focus groups, archetypal processes, Synectics ideation sessions, and authentic ethnography. For 20+ years, Ava has delved deeply into consumer behaviors, experiential-emotional need states, brand imagery, and creative development for blue-chip clients like Kraft, Starbucks, Verizon Wireless, American Express, Ocean Spray, McCann Erickson, Grey Worldwide, and many other companies who seek out Ava's experiential style of creative research. Ava now conducts training workshops on identifying and applying transformative archetypes to study findings and brands. Archetypes help to provide deeper emotional resonance for study insights, link consumer motivations with powerful mythic profiles, and intensify breakthroughs in understanding.
Credentials
Education
COLUMBIA UNIVERSITY, New York NY
Master of Arts, Cultural Anthropology, GSAS, 1995
Bachelor of Arts, English, cum laude
Certification and Professional Organizations
CREATIVE PROBLEM SOLVING INSTITUTE
University of Buffalo, NY, Summer Workshops
Certification in Springboard, Leadership Development,
and Team Building using Osborne-Parnes CPS model
SYNECTICS INC., Cambridge MA
Certified Synectics Practitioner: Advanced, Team Building
Professional Associations
SOCIETY FOR ANTHROPOLOGISTS OF CONSCIOUSNESS
Papers delivered at UCLA Berkeley, CA
"Changing Minds at the Top: Shifts in Consciousness among Ethnographic Corporate Teams" and "Observing the Observers"
QUALITATIVE RESEARCH CONSULTANTS ASSOCIATION/QRCA
“Working in the Mythic: Transformative Archetypes and Their Place in Ethnographies and Focus Groups," presentation in Vancouver 2007
"Ethnography, The Next Wave: Learning from 10 Years of Personal Ethnographic Experience" for 2005 Annual Meeting in Beverley Hills, 2002 Annual Meeting in Toronto, and 1994 and 1996 ethnographic workshops
2001, Semi-finalist
DAVID OGILVY RESEARCH AWARD
SunResearch/Kraft/Kool-Aid Team |  |
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Please Note: The President of SunResearch, Ava Lindberg, has changed her name from Linda Haviland as of June 2003.
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