About Ava Lindberg
About Ava Lindberg |
Our Methodologies |
Credentials and Client Brands
President: Ava Lindberg
Ava Lindberg is president of SunResearch, a qualitative research practice in New York City. Lindberg specializes in breakthrough qualitative methodologies such as authentic ethnography, archetypal focus groups, ideation sessions, brand personality development, concept development, and vision sessions. She is an academically trained cultural anthropologist from Columbia University, with advanced certification in creative ideation from Synectics, Creative Problem Solving, Neurolinguistic Programming, DreamChange, and 8Dreams
- Cultural anthropologist-ethnographer
- Focus group moderator
- Creative facilitator in idea generation, problem solving, and vision development
- Trainer-coach in mythic archetypes for brand and persona development
Her qualitative experience in foods, snacking, beverages, personal care, wireless communications, OTC pharmaceuticals, and financial services is with a large range of Fortune 500 and 1000 clients in branding, product, and creative campaigns.
Lindberg conducts archetypal training workshops for brand development, lectures at Fashion Institute of Technology and Parsons Graduate School of Design and Technology in New York City, and is a regular speaker at the Qualitative Research Consultants Association annual and regional meetings.
Lindberg speaks frequently at U.S., Canadian, and international research and creative conferences. In October 2012, she led a research roundtable called International Intrigue at the 2012 Qualitative Research Association Conference in Montreal. She gave a Q-Cast webinar, Facilitating Consciously, in September 2012, and spoke in Chicago and Rome, Italy, in September 2012, on creating global brand missions through archetypes in a jointly-led workshop called Tale of the Script: A Global Qualitative Adventure.
PACIFICA GRADUATE INSTITUTE
Santa Barbara, CA
Doctoral Program in Depth Psychology with Emphasis on Jungian and Archetypal Studies. Ongoing
COLUMBIA UNIVERSITY IN THE CITY OF NEW YORK
Master of Arts, Cultural Anthropology, GSAS, 1995
Bachelor of Arts, English, cum laude
Certification and Professional Organizations
CREATIVE PROBLEM SOLVING INSTITUTE
University of Buffalo, NY
Certification in Springboard, Leadership Development,
Team Building, and Creativity Training using Osborne-Parnes CPS model
SYNECTICS INC., Cambridge MA
Certified Synectics Practitioner: Advanced, Team Building
SOCIETY FOR ANTHROPOLOGISTS OF CONSCIOUSNESS
Papers delivered at UCLA Berkeley, CA
"Changing Minds at the Top: Shifts in Consciousness among Ethnographic Corporate Teams" and "Observing the Observers"
QUALITATIVE RESEARCH CONSULTANTS ASSOCIATION/QRCA
International Intrigue, Montreal, October 2012
QCast Webinar, September 2012. Facilitating Consciously: Four
Approaches to Creative Facilitation in Radically Different Qualitative Applications.
Tale of the Script: A Global Qualitative Adventure in Rome, Italy, April 2012, for AQR-QRCA Biennial Conference. Given again in July 2012, Chicago, for QRCA Chicago meeting. Workshop on international archetypal/mission quali-quant study
Sharpen Your Observational Skills. September 2011. SE Chapter of Qualitative Research Consultants Association, Atlanta
Truth or Dare? Exploring cultural relativity and absolutism in research knowledge using the practice of cultural anthropology. May 2011 Double Conference of Accelerated Learning and Problem Solving, Baltimore
Empower! 15 Ways to Empower Creative Team Performance. April 2011 ACE/Atlanta Creativity Exchange, Atlanta
DAVID OGILVY RESEARCH AWARD
SunResearch/Kraft/Ogilvy/Maxwell House Team for Brew Some Good creative Maxwell House campaign
Please Note: Ava Lindberg is formerly Linda Haviland; her name change was in June 2003.