Superhero decision and Hercules sign​




Signs like these act quickly and with great focus during a time of intellectual ferment. The owl seems a fitting symbol of ideas and thoughts rushing in from self, others, and from what Carl Jung called the collective unconscious, that vast storehouse of legendary wisdom underlying spiritual and powerful symbolic iconography with synchronous events appearing with meaning in the world. Classically, the snowy owl is associated with Athena, the Greek goddess/archetype of wisdom. Remember the snowy owl flying in with the letter for Harry Potter to announce his entrance to the school of magic in the first Harry Potter movie? Athena also appears visually in my powerpoint presentation, the expanded version, as a model for contemporary female icons like Wonder Woman and perhaps a building block for target audiences related to the brand I'm working on.​


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